Developing an English for specific purpose curriculum for Asian call centres: How theory can inform practice
نویسنده
چکیده
The primary focus of this article is the investigation of how current applied linguistic research into the nature of call centre communication breakdown in business processing outsourcing (BPO) sites such as India and the Philippines, can impact English communications training program content and design for this industry. It is argued that a researchbased approach to English for specific purpose (ESP) syllabus design and content will yield improved outcomes. It is the interface between the research and the design and content, rather than the implementation and the evaluation of the program, that is the focus of this
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